GOVT312: Political Parties and Campaigns
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On-Line Class Readings
A DropBox folder contains class readings, except for a few that can be found online at the links below. Students will be invited to the Dropbox folder after the first class. Please notify the professor if you are unable to access the DropBox folder.
Week 1, Jan 22
Campaign Targeting Project (Due March 3)
Among the first things a campaign manager has to do is develop a plan to win the election. Big money donors, interest groups, and party officials will want to see this plan in order to be assured that the campaign has a plan for victory. This assignment covers two parts of the campaign plan: profiling the district and developing lists of precincts for persuasion targeting and Get Out the Vote (a.k.a GOTV).
There are two components to this assignment:
1. Describe the district
Provide a profile of the district. Where is it? Who lives in it? What are some of the major employers within the district or other sources of votes (for example, a major university). Some resources that are available from Redistricting Virginia that might help you address this are:
2. Develop a targeting and GOTV plan for the campaign
A targeting plan describes which precincts where you are going to find persuadable voters. It is in these localities that you will send the candidate and volunteers to go door to door to persuade people to vote for your candidate. A GOTV plan describes which precincts you are going to target your "Get Out the Vote" efforts on the weekend before the election.
Election results and registration statistics for localities in the district are available from the VA State Board of Elections.
As you rank localities, consider voter turnout. A locality that votes 100% for your party but few voters regularly vote is not as good a locality to target resources into as a locality with 100% support and a large number of voters. Rank the precincts with regards to the vote that they are expected to deliver by multiplying the numbers you calculate in (3) by the expected turnout rate within the localities.
Write your paper as if it were a memo that you, as the campaign field director, will present to the campaign manager. You do not need to follow essay form. There is no page requirement for the paper. You will be graded on the content you provide and how well you present the information. Tip: simply copying information from webpages and not bothering to reformat it for readability is a poor way to present information.
Useful resources for this project
You should carefully read:
Joel Bradshaw. “Who Will Vote for You and Why: Designing Campaign Strategy and Message.” in Campaigns and Elections American Style (Westview Press, 2004).
Professor McDonald Contact Info
Office Hours for Spring 2014: M 1-2pm/W 4-5pm or by appointment.
|Dr. Michael McDonald
Department of Public and International Affairs
George Mason University
4400 University Drive 3F4
Fairfax, VA 22030-4444